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F O R T H E L O V E O F W I N T E R
For Winter 2022, Stio revamped their best-selling Environ Collection with recycled fabric and improved features to reflect the company's commitment to sustainability. I concepted and wrote the launch video to hype the "why" behind the re-design.
I partnered with Stio on the product launch strategy and storytelling for their all-new FW22 footwear collection, including naming, positioning, copy and interviewing their footwear designer, Kurtis Sakai, for an exclusive blog article which you can check out here.