JEN ARNOLD CREATIVE
BRANDING | STRATEGY | CREATIVE DIRECTION | COPYWRITING | VIDEO PRODUCTION

Building on the hype of the Olympic Swim Trials (held in Indianapolis in June) and the Summer Games in Paris, our first campaign for the Hoosier Lottery connects Hoosier to the action right from home. The spot stars Rick, a regular Hoosier, who shows up to race in place of Michael, an Olympic hopeful, thanks to his Team USA Scratch-off and Fast Play games—proving you don’t have to be on the team to get in the games.