HOOSIER LOTTERY
CHAMPIONS OF PLAY
The Hoosier Lottery's first new brand campaign in over a decade celebrates the power of play by reminding Hoosiers that playing Hoosier Lottery games isn’t just about the chance of winning. It's about treating yourself to a little fun, which just so happens to do a whole lot of good for local Indiana communities.
CHAMPIONS OF PLAY
BRAND SPOT
Credits:
Agency: Cactus
GCD: Shea Tullos
CD: Jen Arnold
Senior CW: Brian Denison
Senior AD: Rachel Morgan
Producer: Martha Douglas
Director: Mike Parenteau | Stept
Post: Wild Manor
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OTHER CAMPAIGNS
MORE MEGA THAN EVER
Every play feels even bigger with the rollout of the new Mega Millions—including higher starting jackpots and bigger non-jackpot prizes—making this Mega the most mega Mega Millions ever.
Agency: Cactus, GCD: Shea Tullos, CD: Jen Arnold, Senior CW: Storm Sternad, Senior AD: Astrid Michelson, Producer: Martha Douglas, Director: Jamie Ting | Futuristic Films, Post: Futuristic Films
IT'S SCRATCH-OFF SEASON
This Hoosier Holiday, we captured the joy of spreading cheer by celebrating the gift no one wants to regift. And casting the Hoosier Lottery's suite of holiday Scratch-offs as the stars of our TV spot.
Agency: Cactus, GCD: Shea Tullos, CD: Jen Arnold, Senior CW: Storm Sternad, Senior AD: Astrid Michelson, Producers: Martha Douglas, Director: Mark & Spencer | Curfew, Post: Wild Manor
GO FOR THE GOLD
Building on the hype of the Olympic Swim Trials (held in Indianapolis in June) and the Summer Games in Paris, our TEAM USA campaign proves you don’t have to be on the team to get in the games.
Agency: Cactus, GCD: Shea Tullos, CD: Jen Arnold, Senior CW: Joey Spearman, Senior AD: Spencer Beuerle, Producers: Martha Douglas & Annie Carney, Director: Crobin Leo | Gravy, Post: Wild Manor
MULTIPLY THE MONEY
With four play styles to lure you in, eye-catching colors that strike, and chances to reel in multipliers on every win—the Hoosier Lottery's family of Multiply the Money Scratch-offs are guaranteed to multiply the fun.
Agency: Cactus, GCD: Shea Tullos, CD: Jen Arnold, Senior CW: Dan Hawes, Senior AD: Ande Eich, Producer: Annie Carney, Director: Jon Barber | Cortez Brothers, Post: 11 Dollar Bil