HOOSIER LOTTERY

CHAMPIONS OF PLAY

The Hoosier Lottery's first new brand campaign in over a decade celebrates the power of play by reminding Hoosiers that playing Hoosier Lottery games isn’t just about the chance of winning. It's about treating yourself to a little fun, which just so happens to do a whole lot of good for local Indiana communities.

OTHER CAMPAIGNS

THE FASTER WAY TO FUN

Everybody likes fun. But some of our favorite ways to play take more time and money than we have to spend. Luckily, Fast Play games from the Hoosier Lottery offer instant fun in a flash so you can enjoy a little play, any time of day.

Agency: Cactus, GCD: Shea Tullos, CD: Jen Arnold, CW: Anna Jacobs AD: Rachel Bourgeois, Producer: Annie Carney, Director: Jamie Ting | Futuristic Films, Post: Futuristic Films

A GIFT FROM RUBE

For this year's holiday spot, we partnered with the world's leading authority on Rube Goldberg machines to design and build this playful commercial that brings the magic of gifting lottery tickets to life. Shot in segments for cinematic integrity, but the full oner's right over... 👉🏼

Agency: Cactus, GCD: Shea Tullos, CD: Jen Arnold, Senior CW: Dan Hawes, Senior AD: Ande Eich, Producer: Annie Carney, Director: Jonathan Zames | A Fresh Face in Hell, Post: Wild Manor Special thanks to: Zach Umperovitch, "World's Leading Authority" on all things Rube Goldberg

WINTER WONDERWORKS

We paired the campaign with a completely custom digital game that allows players to design and test out their very own holiday gift-giving machines. Each week of the campaign, we released new, unique objects from the TV spot, encouraging players to come back and tinker for more chances to win.

MORE MEGA THAN EVER

Every play feels even bigger with the rollout of the new Mega Millions—including higher starting jackpots and bigger non-jackpot prizes—making this Mega the most mega Mega Millions ever.

Agency: Cactus, GCD: Shea Tullos, CD: Jen Arnold, Senior CW: Storm Sternad, Senior AD: Astrid Michelson, Producer: Martha Douglas, Director: Jamie Ting | Futuristic Films, Post: Futuristic Films

IT'S SCRATCH-OFF SEASON

This Hoosier Holiday, we captured the joy of spreading cheer by celebrating the gift no one wants to regift. And casting the Hoosier Lottery's suite of holiday Scratch-offs as the stars of our TV spot.

Agency: Cactus, GCD: Shea Tullos, CD: Jen Arnold, Senior CW: Storm Sternad, Senior AD: Astrid Michelson, Producers: Martha Douglas, Director: Mark & Spencer | Curfew, Post: Wild Manor

GO FOR THE GOLD

Building on the hype of the Olympic Swim Trials (held in Indianapolis in June) and the Summer Games in Paris, our TEAM USA campaign proves you don’t have to be on the team to get in the games.

Agency: Cactus, GCD: Shea Tullos, CD: Jen Arnold, Senior CW: Joey Spearman, Senior AD: Spencer Beuerle, Producers: Martha Douglas & Annie Carney, Director: Crobin Leo | Gravy, Post: Wild Manor

MULTIPLY THE MONEY

With four play styles to lure you in, eye-catching colors that strike, and chances to reel in multipliers on every win—the Hoosier Lottery's family of Multiply the Money Scratch-offs are guaranteed to multiply the fun.

Agency: Cactus, GCD: Shea Tullos, CD: Jen Arnold, Senior CW: Dan Hawes, Senior AD: Ande Eich, Producer: Annie Carney, Director: Jon Barber | Cortez Brothers, Post: 11 Dollar Bil