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I’m known for: being unapologetically weird, asking a lot of questions, and doing absolutely everything for a reason. (Among other things.) 

I'm so good at my job, my client married me.

I'm a full-time geriatric care nurse to my

13.5-year-old, recent-front-leg amputee

and tripawd, Charles. Who is a girl.

I've lived in Nashville, New Zealand, Wyoming, Savannah, New York, North Carolina and Colorado.

Nicknames include: The Jeneral, LDR, Whiskers, White Reis.

Side hustles for causes I care about:

Polite Tumor, Board Member

Ad Club Colorado, Board Member

Denver Ad School, Copywriting Instructor

Coral Riding Academy, Marketing Consultant

Brands are like people. They all have unique personalities, values and reasons for existing. My job is to bring them to life.

Currently Creative Director (Copy) at Cactus in Denver, CO, I head up the creative team for our Hoosier Lottery client, implementing cohesive campaigns of 300+ deliverables including every touch point from POS to social, digital, out of home and six-figure TV productions.

Passionate about the power of branding, I ask “why?” a lot and have made it my job to find the answer to that question in its various contexts for my clients and their brands. Even when they don’t know. And most especially, even when it’s not obvious.


Before Cactus, I spent time at agencies including Ogilvy NY, Ogilvy Durham, and three other agencies that start with a "C" including Cultivator Advertising & Design where I worked for 12 years. There was also a brief in-house stint as Head of Copy at Artifact Uprising and two years of freelance. I've worked on brands across nearly every industry from craft beer, wine and spirits to CPG, multiple national fast casual restaurant chains, outdoor and sports companies, fitness, health and nutrition, travel & tourism, real estate, non-profits, and a whole lot more.

Clients: A brief snapshot

The Hoosier • Chipotle • Red Robin • Pancheros Mexican Grill • Mellow Mushroom • Modern Market Eatery • Pizzeria Locale • True Food Kitchen •

New Belgium • Montucky • Guinness • Great Divide Beer Co. • Tender Belly Bacon • Polidori Sausage • Leprino Foods • Golden Ratio Coffee • Oboz Footwear • Stio • Outdoorsy/Roamly • MOOTS • TAXA Outdoors • Pure Barre • Shopify • Austin Baby Collection • Gathre • Colorado State University • Colorado Department of Higher Education • Colorado Wine Board • Trust for Public Land • Elevations Credit Union • CollegeInvest 529 • Keystone Ski Resort • Beaver Creek Ski Resort • Northstar Ski Resorts • Visit Telluride • Visit Estes Park • Branson Missouri Tourism • Breckenridge Tourism • and...

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